Recursos do Crowdin

Somewhere in your codebase, a developer typed "Sign up" directly into a button component. It took two seconds and cost nothing. Multiply that by a few thousand strings and three years of shipping, and it becomes a project that can delay your entire international roadmap. Brian McConnell has seen this pattern from the inside. Before founding Localization Technology Partners, he led localization at Lyft, Medium, and Notion. Today, Brian helps startups and scale-ups set up internationalization before the bill comes due. In his conversation with Stefan Huyghe on The Agile Localization Podcast, he made the case that the cheapest time to prepare for global growth is long before you think you need it.

Strings reach Crowdin one at a time, sorted by file, without the screen they came from. Translators see them that way, and so do AI models. A screenshot gives that screen back: upload one, and Crowdin tags every string visible on it. The new generate-screenshots skill automates screenshots for localization: your AI coding agent takes them for you – across web, mobile, and desktop apps – and keeps them current after every release.

Headway Inc launches a new language for its apps in 4-5 days instead of about 10. The Globalization team got there by treating translation as the easy part: its Crowdin AI Pipeline has six steps, and only one of them translates. The other five tell the model what each string is or check what it produced. Claudio López Stoeckl, Globalization Manager at Headway Inc, shared how the team built it – and what they would do differently.

This October, Crowdin Assistant (formerly Copilot) started working on its own: automations run your instructions on a schedule, on Crowdin events, or from a webhook. AI agents can now also run your integration apps, so one chat message can bring content from a connected platform into Crowdin, have it translated, and send the translations back. Crowdin Enterprise got a redesigned interface that's easier to use, and a new skill lets your coding agent capture a screenshot for every string, so translators see where it appears. The Editor, reports, and apps also got improvements.

Most people in the language industry would agree that fluency matters. But Sean Hopwood, Founder and CEO of Day Translations, argues that fluency is only the starting point. What builds trust, closes deals, and keeps clients coming back is the ability to meet people where they are, culturally as well as linguistically. In a recent episode of The Agile Localization Podcast, Sean joined host Stefan Huyghe to talk about how speaking seven languages shaped the way he leads, sells, and grows a company that now supports organizations across 116 languages.